Pitches,& ideas I love that got away. Sometimes the work may just not have been good enough, other times it may have been the right idea but the wrong moment, and most recently, it was, well, COVID.

ASICS

Conceptualise, build and manage two ‘Houses’ for ASICS at the Tokyo 2020 Olympics. The ASICS House & Support House.

FIFA

Develop an overall FIFA Fan Fest™ strategy, individual event concepts for the FIFA Fan Fest™ at the 2021 FIFA Club World Cup™ in China, the 2022 FIFA World Cup™ in Qatar, and the 2023 FIFA Women’s World Cup™ (location tbc)and supervise the implementation of the FIFA Fan Fest™ in each instance.

ADIDAS

Conceptualise, build and manage the adidas Hub at the Tokyo 2020 Olympics. Develop an activation strategy that captures the culture of Tokyo, whilst bringing the ‘Creator Sports Brand’ to life. Create a destination for consumers, media, VIP’s & athletes, that inspires co-creation.